The third member of the PK Market family, located in Wirye, a neighborhood southeast of Seoul, differs a bit from its two older sisters: a smaller footprint doesn’t allow for in-store dining venues or restaurants. We nevertheless aimed to deliver a novel and exciting grocery-shopping environment that, like the previous two, encourages experimentation and delight. Inspired by Emart’s focus on bringing the best food from around the world to South Korea, we envisioned Wirye as a travel enthusiast on her Grand Tour. Her adventures, shared with her siblings back home via Postcards From Europe, guided overall aesthetics and design decisions for each of the major departments. Customers who step into this PK Market can experience the thrill of travel without leaving home.