GOOD EARTH NATURAL FOODS
Mill Valley, CA
Good Earth Natural Foods is a tiny but mighty food purveyor in Marin County. In business since 1969, the grocer has just two stores. Their second store in Mill Valley, CA showcases an intense collaborative effort between client, artisans, and designers. The overall aesthetic is inspired by local flora and fauna, and the natural processes of transformation. Graphics and art in bold colors morph as they move through the space. Supporting our client's creative objectives, we developed an illustration style reminiscent of classic cookbooks. Judiciously employed, the illustrations elicit the sense of a cookbook come alive, inviting this closely knit community to explore all that the store has to offer.