Thread Collaborative
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Whole Foods Market Victoria

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Whole Foods Market
Victoria, BC

Located along the southeastern tip of Vancouver Island, and lacking any physical connection to its mainland, Victoria is a thoroughly modern and stunningly beautiful Canadian urban center. Whether traveling by boat or plane, natural surroundings are a powerful draw for residents and visitors alike, and they served as primary inspiration for the city's first Whole Foods Market store. Colors are saturated, emulating the deep waters and dark mountains. Terminology, like the store's Fin & Pearl bar, reference the aquatic nature of much of the area's recreational endeavors.

SERVICES : Identity Design, Environment Design

 
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